Sept 12,2002 Online Since 1996 Vol 77 No. 5
Charles Cain, striving to maintain artform of the tattoo Becky DiVerniero
Features Beat

Monica Geraci | The Appalachian
Charles Cain, proprietor of The Mark of Cain tattoo parlor is in his seventh year of business in Boone. The waiting list for a chance to get a Mark of Cain tattoo is lengthy but his customers insist it is worth their time. The Mark of Cain is located off King Street.
    Although Charles Cain, owner of the Mark of Cain tattoo parlor, may look like the stereotypical tattoo artist, he claims the similarities end there.
    “I don’t drink or do drugs,” he said. “Those things don’t go well with body modification.
    “If someone is drunk or high when they are working on you, or asks if you want to get high before they start, they probably don’t really care about the person they’re working on.
   “I may be a little weird; I have some weird stuff; I like my motorcycles, but I’m not like most tattoo artists,” said Cain, the proud owner of a newly purchased hearse, a vehicle typically used by funeral homes to carry coffins to gravesites.
    Adding to his originality, Cain was ordained as a minister in the late 90s.
    “I think everyone should be ordained,” said Cain. “Everyone is a total spiritual unit. You need to find God inside yourself. I’m not part of a satanic church either. I may wear black clothes, but that doesn’t mean I pray to satan.”
    The name of his parlor, Mark of Cain, is even a biblical reference, alluding to the story of brothers Cain and Abel. In the parable, Cain kills his brother and is then marked by God.
    “I think the mark meant he was one of God’s people,” said Cain.
    Cain began doing business in Boone seven years ago. He has become intensely popular, evident by both his waiting list and amount of return customers.
    “I work between six to seven days a week and do about three to five pieces a day,” he said. “I do roughly 1,000 pieces a year and 700-900 of those are return customers.
    “One-third of my business is locals, one-third is within three hours [of Boone] and one-third is over three hours away. A guy from Hong Kong came all the way here to get a tattoo. He didn’t have any other business [to conduct] in the states. I have a guy in Germany that comes three times a year to get work done,” said Cain.
    Cain has been widely published. Unlimited magazine recently named him one of the top 10 artists in the Southeast in a spring 2002 issue.
    “I was the only one from North Carolina that was on the list,” he said. “I’ve been published in 21 magazines, and those are the ones I actually know about, there could be more.”
    Cain attributes his success partially to his talent, but also to his determination to treat his work as true art.
    “In this fast food culture people are trying to get your money and get you out,” he said. “There’s more of a money drive than an art drive. There are more bad artists out there than good. Getting a tattoo is cosmetic surgery, you need to get it done right.
    “Body art used to be revered as an art form. We’re the first generation to think of it as less than art. Some people will say they think it is, but when I tell them I’m a tattoo artist they look at me differently,” said Cain.
    Cain currently does all the body art and only employs one person to work on piercings. He said he has no plans to add anyone else.
    “A lot of places will have more than one person working on people, but they probably aren’t all equally talented, so why should they get paid the same?”
    Cain occasionally speaks at health fairs and to classes about tattoo parlor health codes, an issue in which he takes pride. Any interested customers that enter his parlor will receive a copy of his latest health inspection.
    “I’m not required by law to show [it] to anyone, but I do because I think it’s important,” said Cain. “It’s basic health information, but most places won’t show you it. If you get a tooth pulled the dentist has to warn you of what could happen, but not tattoo artists.”
    Along with any health information they desire, Cain shows interested customers a portfolio of his work.
    “Most tattoo artists display their work all over the walls where you first walk in. I don’t want my customers to pick a tattoo off the wall. It’s not a Big Mac, it’s a tattoo.”
    Sara Younts, a senior journalism major at Appalachian, went to Cain in December 2001 to get her first tattoo.
    “I got a dolphin because I absolutely love dolphins and I figured I always would, so I didn’t think I would regret [the tattoo] later in life,” said Younts. “I went to Cain based on my roommate’s recommendation. She does not have any tattoos but knows a couple of people who do who got them from Cain, and those people had high recommendations of him. Also based on how long you have to wait before he can see you, I figured he must be good if everyone’s going to him.
    “I think he did a great job because I wanted my dolphin to look more real than a cartoonish-looking character and I didn’t even have to tell him that; that was the way he thought he should do it just because it would look better that way. And as an artist, I think he was great. I like the way he drew it. I am thinking about going to get another tattoo,” said Younts.
    Body art is far from the only medium Cain takes part in.
    “I paint and sculpt,” said Cain. “I do about six graphic art pieces a year and turn down about 10-20 pieces every year. I could stop [tattooing] right now and still be OK. I’m tattooing because so few are doing it properly.”
    Cain said whenever he does a piece he takes into account the shape of the person’s body so the tattoo will come out even and stay that way whether weight or muscle tone shifts.
    “Whatever I do always suits the body,” said Cain. “What’s the use of a tattoo if you can’t read it 20 years later?”
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