Cafe numbers
decrease despite new name, menu
Manager: Too
far off beaten path
Catherine
Quill - Business Affairs Beat
Despite its
new name and menu, Blue Ridge Cafe in Plemmons Student Union continues
to see a slight decrease in customers and profit.
Built in the
late 1960s, Blue Ridge Cafe kept its original name, the Gold Room,
until fall 2000.
According to
Louise Ward, manager of Blue Ridge Cafe and Cascades Cafe for the
past six years, the reason for the name change was "to try
to stimulate business." After Park Place opened in Trivette
Hall during the fall of 1990, business steadily declined in the
Gold Room.
"The Gold
Room had its peak time before Park Place," said Ward, who added
that students would leave the west side of campus to eat.
Renovations
were made to the restaurant in the early 1980s and again in the
early 1990s. Changes also took place this summer, including removing
the curtains and providing new paint and light in an effort to "lighten
and brighten," said Ward.
Currently,
Blue Ridge Cafe serves about 300 people for lunch, and 300-400 for
dinner.
"Fall semester
is always a busier time than the spring semester," said Ward.
"The major
thing as far as Blue Ridge is concerned is that it's off the beaten
path," said Ward. "The students don't really know it's
here."
Although renovations
continue in the student union, Ward did not think the construction
had a significant effect on the restaurant's business.
"I'm sure
the construction has had some effect on us in the numbers that we
feed," she said. She added that many students used the back
entrance near the post office, and the closure of that passageway
may prevent students from eating at the cafe.
However, Ward
said the construction may be beneficial for business. With the restaurant
located in a low traffic area of the union, the renovations may
draw more students to the side where the Blue Ridge Cafe is located.
Ward said there
is a possibility of a new menu next year.
"Every
area needs to do something new to create excitement," said
Ward.
According to
Ron Dubberly, director of food services, another contributing factor
to the plummeting profits for the Gold Room was when vending machines
around campus started to accept student-identification cards.
Since then,
there has been a decline in business as the Gold Room moved away
from its peak time.
"In the
last two years, profits have gone down slightly," said Dubberly.
Dubberly also said that the customer count decreases as the week
progresses.
"Usually,
the highest day is Monday," he said. The restaurant makes about
$3,500 at the beginning of the week, but by Friday profits are down
to about $1,600.
According to
Dubberly, the Gold Room served 500-600 people for lunch and 900
for dinner 10 years ago, before Park Place was open.
However, Dubberly
did not think that the student union renovations were having a negative
impact on business.
"Business
in Blue Ridge Cafe is down anyway. Right now, it's about the same
as it was last year."
Dubberly said
it is possible that a new restaurant will move into the area sometime
in the future to increase student interest.
University provides
online mental-health counseling
Robyn Dailey
- Chancellor/Advancement Beat
The Counseling
and Psychological Services Center and the Student Wellness Center
provide an online mental-health counseling service to students called
"Ask Uncle Sigmund."
The service
provides 24-hour counseling to students.
Students pick
one of five help-topics and e-mail questions to "Uncle Sigmund."
These questions
are answered and posted on the Web site by professionals from the
two centers.
Ask Uncle Sigmund
was modeled from an online-information service at Cornell University.
Its name is
derived from Sigmund Freud, the father of psychotherapy.
Question topics
include emotional health, relationships, eating disorders, alcohol
and drugs, how to help a friend and choosing a career.
Kit Olson,
coordinator of Student Wellness Programming, said, "It's anonymous
and it's not embarrassing and you can get all kinds of information
from the privacy of your own room.'
The service
has been around since the early 1990s.
Uncle Sigmund
gets anywhere from 2-12 questions a day, said Olson.
Questions are
responded to in 24-48 hours.
Students may
ask their own questions or look at previously posted questions and
answers for help with their problems.
According to
Olson, answers are based on current research in the mental-health
fields.
Questions are
answered by psychologists and counselors from the Counseling and
Wellness centers.
These staff
members feel that Ask Uncle Sigmund is an easier way to approach
counseling for the first time than talking to a person face-to-face.
"I think
there's something about the anonymity of it. The counseling center
can be intimidating I guess if you've never been to counseling,"
said Dorothy Edwards, a doctoral intern and Uncle Sigmund staff
member.
"It's a
way to reach out without having to come here right away," she
said.
The service
is only for Appalachian State University students.
"If we
have any clue at all that it's somebody not from the university,
we usually will not answer the question," said Olson.
Uncle Sigmund
does not respond directly to people via e-mail; he simply posts
advice.
According to
Olson, the most common issues that Uncle Sigmund deals with are
problems having to do with relationships and depression.
"Lately
I've seen a lot on eating concerns," said Edwards.
Many times,
along with the posted advice, Uncle Sigmund recommends students
to come in for more thorough counseling.
The staff members
wish to see the problems resolved, and students are allowed to continue
contact with other questions to Uncle Sigmund.
"We get
a lot of e-mails from people who are really hurting," said
Edwards.
According to
Edwards, Uncle Sigmund should not be students' only place to get
advice for their problems.
"I think
it's equally important to have a support system," she said.
The service
is not available during breaks from school like holidays and summer
vacation.
Olson said,
"We're really wanting to encourage people to use the service
because it's really a great service that is pretty unique to (Appalachian)."
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